Creation of the art direction and visual identity for Latent Glow exhibition, featuring films and photographs by the artist Irene Schweizer focusing on female skateboarders she met during her travels. The exhibition is held at the Parisian skateshop, Arrow & Beats.
CLIENT
Arrow & Beast
ART DIRECTOR, GRAPHIC DESIGNER & COMMUNICATION STRATEGY
© Raphaëlle Barnérias
FILMS & PHOTOGRAPHIES
© Irene Schweizer, Girls Don’t Cry in the Dark, 2024
© Irene Schweizer, Falling Ouf Of Summer, 2023
2026 END-YEAR PROJECT
ARROW & BEAST INDEPENDENT SKATESHOP
Omnichannel approach
Physical stores & e-commerce
International dimension
Paris & Stuttgart
Distribution of skate & streetwear brands
Emerging brands
Cultural programming / events (basement)
Collaborations (conveying messages of inclusivity)
Invisible barrier at the entrance. Women are interested in skateboarding but do not dare to take the first step.
How can Arrow & Beast reduce the barriers to initiation for female spectators not yet daring to practice skateboarding ?
It can become an inclusive space through an exhibition targeting women who are “spectators of skateboarding.”
TARGETS
Bigginers - female skate spectators
Women who would like to start skateboarding but do not feel legitimate or do not dare to take the first step.
Practitioners - skateboarding actress
In search of recognition from their peers and a sense of sorority.
BRANDING COMMUNICATION
Before the exhibition
One instagram post & story each week during 3 weeks
BRANDING COMMUNICATION
During the exhibition
Irene Schweizer’s films & photographs
Flyers (EN & FR)
Stickers
Fanzines (EN & FR)
Creation of the art direction and visual identity for Latent Glow exhibition, featuring films and photographs by the artist Irene Schweizer focusing on female skateboarders she met during her travels. The exhibition is held at the Parisian skateshop, Arrow & Beats.
CLIENT
Arrow & Beast
ART DIRECTOR, GRAPHIC DESIGNER & COMMUNICATION STRATEGY
© Raphaëlle Barnérias
FILMS & PHOTOGRAPHIES
© Irene Schweizer, Girls Don’t Cry in the Dark, 2024
© Irene Schweizer, Falling Ouf Of Summer, 2023
2026 END-YEAR PROJECT
ARROW & BEAST INDEPENDENT SKATESHOP
Omnichannel approach
Physical stores & e-commerce
International dimension
Paris & Stuttgart
Distribution of skate & streetwear brands
Emerging brands
Cultural programming / events (basement)
Collaborations (conveying messages of inclusivity)
Invisible barrier at the entrance. Women are interested in skateboarding but do not dare to take the first step.
How can Arrow & Beast reduce the barriers to initiation for female spectators not yet daring to practice skateboarding ?
It can become an inclusive space through an exhibition targeting women who are “spectators of skateboarding.”
TARGETS
Bigginers - female skate spectators
Women who would like to start skateboarding but do not feel legitimate or do not dare to take the first step.
Practitioners - skateboarding actress
In search of the recognition of their pairs, sorority.
BRANDING COMMUNICATION
Before the exhibition
One instagram post & story every week during 3 weeks
BRANDING COMMUNICATION
During the exhibition
Irene Schweizer’s films & photographs, flyers (EN & FR), stickers & fanzines (EN & FR)
